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Pre-Paid Legal Leads - Three Ways To Go, Which Is Most Productive?
Prepaid Legal leads can make the distinction between getting good results and defeat in your business. But, not all leads are created equal.
Whether you choose to buy leads or get your own, there are 3 main "types" or categories that you'll find advantageous in growing your Prepaid Legal business:
1. Possible customers. These individuals are interested in one of your products or services. If happy, they may be delicately introduced to your opportunity with consistent success. But, they didn't begin with an interest in making a profit, and they're going to need a lot of education.
2. Opportunity seekers. These prospects are looking for a way to make money. They may or may not be sincere, that's for you to ascertain. Also, they may or may not have specific interest in network marketing or PPL. Your responsibility will be to find the genuine ones, allay their concerns and guide them into your team.
3. Active network marketers. These individuals are already in an business, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of MLM, and 2) they've proven it with their money by enrolling in a program.
The most valuable prepaid legal leads are those in the latter group: current MLMers.
Why?
Well, as mentioned above, you know they have an interest in making a profit with MLM. You aren't going to hear them say, "Is this one of those pyramid schemes?" and other such ridiculous questions. They're through that; they know better.
They also understand the industry better than someone who's never been in network marketing. So, once they join your downline and get trained, they'll yield results much more quickly (and with less coaching) than a normal person.
Lastly, they possibly know other active MLMers: their upline, downline, and even cross-line distributors they ran into at their company conference. These are the kind of individuals you want as a Prepaid Legal Associate in your group.
They're in a program, though, and not likely looking to get started in something new. It's your job to subtly, and with great care, pique their curiosity without setting off any landmines.
The best way to do this is to start with an offer that benefits them in their existing organization... something unrelated to your business. Something generic, like marketing tools or training.
Procure their trust, and make evident your worth to them by showing them how to move forward with their existing opportunity. Show them that, unlike their existing advisor, you are training them things that produce results. But make it clear that the only people who get your true focus are the people contributing to your personal success.
At that time, working with your group will be the next sensible move.
In conclusion, you can pursue potential customers, you can go after opportunity seekers, or you can go after active MLMers. Of the three, active MLMers have the utmost potential to explode your team with the least effort. Focus your energies there, and your check will never be the same.
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